Saving money.” These words have a nice ring to them. Here are some ways to do this.
An Example: Using a Cutting Die More Than Once
A print brokering client of mine is about to (hopefully) award me a job she has been sending my way for a number of years. It is a small print booklet with diagonal, step-down flaps in the corners of the successive pages. Each is a different color, and together they provide an easy way to navigate through the sections of the booklet.
As a commercial printing exercise, however, this has been expensive and somewhat hard to accomplish. Since the divider pages step down (each is shorter than the next, all have solid colors printed on the tabs only, and each tab abuts exactly to the next without revealing the white paper below), metal cutting dies are needed. Fortunately, though, my client have maintained the physical structure of the booklet for several years and have just redesigned the graphics annually.
What this has done is the following:
The first year was a nightmare. In spite of the dies, the job was new, and cutting the press sheets exactly, such that the step-down dividers abutted perfectly without any white space between them showing, was a very slow process. My client had to pay extra for the die that year, and the printer lost money on the torturous die cutting work.
The second year, we used the same cutting die. Therefore, the cost of the die was subtracted that year. The printer was also happy because by the second year he could do all the diagonal cutting more easily. He had had a lot of practice.
Both of us were happy. And the client kept coming back to me because the process was easy and cheaper than a new design. And even though the overall creative “look” changed from year to year, there was a recognizable brand consistency in the physical structure of the booklet with its step-down tabs.